FOR WOMEN BY WOMEN

For more than 80 years, Sussan has been celebrating the spirit of Australian women.

From loungerooms to boardrooms, we have always designed with the purpose of optimising your careers, lifestyle and sleep. We want our pieces to lift spirits and give women the time and freedom to pursue what matters to them most, as well as the confidence to thrive.

Generations of Australian women have shopped with us. We’ve helped them dress for celebrations, milestones and promotions. We’ve watched the world evolve through this uniquely female lens.

A lot of things have changed for Australian women, and for us, over the years. But one thing has remained the same: Sussan is, above all, For Women By Women.

We are now among the first generation to have 60% of women with children under five in the workforce. In the 1980s, it was less than 30%.  Women are now juggling more than they ever have before.  And that means there is no roadmap for how to make it all work —which at times, can feel like you in a changeroom without any mirrors.

But we also know that we are among a brave new generation of women, emboldened by those who came before us.

So, while our mission remains the same, we want it to mean more.

For us, For Women By Women means women supporting women. It means standing up, speaking up and connecting with our community to amplify the things that matter to them, every day.

Because as well as inspiring a shortcut to elevated and enduring style, we want to inspire.

We want to start conversations and we want to listen. We know we aren’t perfect. We know we might not always get it right. But we know we will continue to show up for our community, even, or especially, when they might not expect it.

We want the best for all women, including Mother Earth. We want to share the stories of female founders and mothers; of cotton farmers and breast cancer survivors; of courageous challengers who demand better and supporters who champion the women around them.

With that, we are thrilled to launch an always-on, supporting initiative inviting women to nominate and celebrate each other for the ways in which they’ve uplifted them and helped them thrive. We want to put you, our women, centre stage. We call it ‘women for women’.

As part of #womenforwomen campaign, we’re asking you to nominate a women who inspires you. This could be a woman who has lifted her community or someone you’d like to thank for all they do for you.

To win a $20 online voucher for yourself and the woman you nominate, simply:

  1. Make sure you’re following @sussanfashion and like this post.
  2. Tag your nominated woman
  3. Comment on the post in 25 words or less who you’d like to nominate and why?

We’ll pick two winning entries from this post. Competition closes 11.59pm AEDT Thursday 31st March, 2022. For T&C’s head to our website.

This is us. This is what we are about at our very core. We are for the leaders, the fighters and the friends. We are For women By women.

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