Behind the Thread: Australian Cotton

Introducing our new 100% Australian cotton collection made with the highest quality cotton in styles you’ll wear again and again. Not only does this collection look and feel beautiful, but we’re proud to use locally sourced cotton that is produced in a responsible way too. We speak with Apparel Buyer Lisa-Maria, about the inspiration behind the collection and why these pieces are must-haves for your wardrobe for this season and many to come. 

INSPIRATION FOR THE COLLECTION

Inspired by the laidback nature of summer, our tees are uncomplicated with a relaxed fit to suit every shape. Lisa-Maria claims “you can never have too many tees,” which is why we’ve designed tees with different sleeve, hem, cut and colour detail so you have something perfect to wear every day and to all your summer events. 

HOW TO STYLE 

There are endless ways to wear our soft and sustainable cotton collection. “Our tees are feminine, classic staples that you can wear again and again,” says Buyer Lisa-Maria. “All of our tees are designed to wear back with your favorite denim, relaxed pant or dressy skirt. Invest in these versatile wardrobe classics at the beginning of the season and dressing every day will be joyful and effortless.”

THE ESSENTIAL TEE OF THE SEASON 

Lisa-Maria’s personal pick of the season is the new luxe tee. She says, “There is something so liberating about wearing a crisp, classic white t-shirt. Our luxe tee is the ultimate feminine take on this summer’s biggest trend – the muscle tee. It’s the power staple your summer needs.” For those cooler summer nights, the luxe tee pairs well with this season’s light jackets available in store and online now. 

QUALITY AND DURABILITY 

You can always feel the quality of 100% Australian cotton. It’s some of the highest quality cotton in the world. It’s soft to the touch and it’s a breathable fabric you’ll feel good in all day. Lisa-Maria says “it’s important to us that our t-shirts stand the test of time in terms of the look and also the quality and durability.” Durable, versatile, breathable; there’s a reason why it’s considered the world’s most popular natural fibre.

SUSTAINABILITY

We try our best to balance what we take with what we give back. And for us it means using 100% Australian cotton in our hard-working basics. The Australian cotton industry is one of the world leaders in sustainable cotton, using significantly less pesticides and water than a decade ago. By working with Australian cotton we are supporting Aussie farmers and reducing emissions by sourcing locally. 

Whether you’re a “classic jeans and tee girl” like Lisa-Maria or like to dress up with a skirt and an espadrille wedge, the new 100% Australian cotton collection contains the foundation pieces you need for confident and effortless every day dressing. Shop the collection online or in store now. 

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